The digital garment printing industry is starting to make its stamp within the larger printing industry. It has enjoyed significant growth in recent years and it looks set to grow even further in the future. Smithers Pira predicts double digit growth across 2016-2021, and is therefore making the digital textile printing one of the most exciting market opportunities in the print and textile industry.
The company’s new report, The Future of Digital Textile Printing to 2021, forecasts an average annual growth rate of 12.3 per cent and expects the global market to more than double in value over the next five years, from nearly $2 billion in 2016 to more than $4 billion in 2021 (all figures in Canadian dollars). The soft signage and display materials sector is expected to maintain double-digit growth during that period, but the largest increase is expected in the clothing and household textile sector. This rapid and lucrative market expansion is being fuelled by a series of factors, including technical innovations and evolving end-user demands. The market in 2016 for the digital textiles market share was about 2.8% of the overall print volume. But the digital print share is set to boom in a segment where the mean growth is just 3%.
According to the Smithers Pira report, “The greatest acceleration across the study period will be in clothing, which has the key sub-segments of fashion, haute couture and sportswear. Household textiles are predicted to grow at the next fastest rate. Displays and signage are growing somewhat more slowly – from a larger base – but will maintain double digit annual growth across the Smithers study period, which will convert into the largest absolute increase in value for 2016-2021. Technical textiles will lose ground slightly, which is indicative of a lack of visibility of, or focus on, these smaller niche markets.”
Mike Horsten, GM of Marketing at Mimaki EMEA says, “There is a big change happening in textile printing. This is being driven by a number of factors, including the advancements in digital textile printers and inks, as well as the demand for shorter runs, faster cycle times and more customized textile-based products for home and fast fashion. Digital textile printing addresses these market requirements and offers a new, greener way to produce outstanding textiles.”